May 17, 2010

MaxTorque™ diesel and 4X Rear Discharge™ messages earn 2010 TOCA awards



TUCSON, Ariz. – Informative media presentations of MaxTorque™ Clean Diesel performance and 4X Rear Discharge™ Decks earned first-place honors at the Turf & Ornamental Communicators (TOCA) Award Banquet on May 6 in Tucson. First-place awards were presented in the following categories: GrasshopperDiesel.com, Clean Diesel Micro Site – Design: Digital Design; Web Site Design
GrasshopperDiesel.com, Clean Diesel Micro Site – Writing: Writing for a Company Web Site; Original Content
4X Rear Discharge™ Video – Photography, Video and Mulitmedia: Best Long Video/DVD
“For contractors who want to reduce fuel consumption and emissions, while increasing productivity and profits, Grasshopper MaxTorque™ Diesel models offer the best solution,” says Marketing Director Ruthanne Stucky. “We believe contractors need accurate information in order to make sound business decisions, and our goal is to provide a complete picture to assist them in meeting their goals.” Production coordinator Pat Penner says the revolutionary 4X Rear Discharge™ design saves considerable mowing time and fuel, while controlling the even dispersal of clippings behind the mower – even in tall grass conditions. “The best way to demonstrate the performance was through video, and we’re pleased that the quality of this video, available free-of-charge to interested individuals, was deemed best in its category by TOCA” she says. The annual TOCA contest receives more than 300 entries from some of the industry’s top marketers and agencies, and the competition for ‘best in category’ gets tougher each year, says Den Gardner, executive director of TOCA. “We were thrilled to see the work created by Grasshopper recognized with top honors this year,” he says. “Their work exemplifies the great marketing done in our industry.” For those interested in alternative fuel, the comprehensive, fact-driven presentation on MaxTorque™ Clean Diesel performance can be found at GrasshopperDiesel.com. Request a free demonstration or additional information on rear discharge and other options. About Grasshopper The Grasshopper Company is a privately held corporation dedicated solely to the design and production of commercial and large-acreage mowing and grounds maintenance equipment. Grasshopper introduced the first zero-turn radius mower with dual swing-out levers in 1969, and other industry firsts include the first diesel-powered zero-turn radius mower in 1983 and the first electric-actuated fold-up mower deck in 2004. Based in Moundridge, Kan., the company distributes its products worldwide and is committed to lean and clean manufacturing practices reducing impact to the environment.

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About Grasshopper

The Grasshopper Company is a privately held corporation dedicated solely to the design and production of commercial and large-acreage mowing and grounds maintenance equipment. Grasshopper introduced the first zero-turn radius mower with dual swing-out levers in 1969, and other industry firsts include the first liquid-cooled diesel-powered zero-turn radius mower in 1983 and the first electric-actuated fold-up mower deck in 2004. Based in Moundridge, Kan., the company distributes its products worldwide and is committed to lean and clean manufacturing practices reducing impact to the environment.
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