Dealers rate Grasshopper as the top equipment manufacturer
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The North American Equipment Dealers Association (NAEDA) has tallied the responses to its 2026 dealer-manufacturer relations survey. Grasshopper® has emerged as not only the best Outdoor Power Equipment manufacturer for dealers to partner with, but also the best overall equipment manufacturer.
Grasshopper ranked No. 1 overall equipment manufacturer across the entire 2026 NAEDA Dealer's Choice Awards. This is the fifth year Grasshopper has ranked as the No. 1 Overall OPE Manufacturer, having previously been awarded the distinction in 2024, 2022, 2016, and 2015.
“Independent Grasshopper dealers are an extension of the Grasshopper brand, and our success hinges on their success,” said Trent Guyer, Vice President of Marketing and Digital Strategy at Grasshopper. “At the same time, dealers put a lot of investment and faith in us to provide the high-quality products and reliable support they need to take care of their customers. Earning this Dealer’s Choice Award from NAEDA is validation that we’re doing right by our dealers, which has always been a top priority.”
The NAEDA dealer-manufacturer relations survey asks dealers to rate manufacturers in 12 categories. Across the entire survey of 63 manufacturers, Grasshopper rated number one in six of those categories:
- #1 Overall Dealer Satisfaction
- #1 Product Quality
- #1 Product Availability
- #1 Product Technical Support
- #1 Parts Quality
- #1 Parts Availability
In looking specifically at the 26 companies in just the Outdoor Power Equipment segment, Grasshopper scored the highest in seven of the 12 categories:
- #1 Overall Dealer Satisfaction
- #1 Product Availability
- #1 Product Quality
- #1 Product Technical Support
- #1 Parts Availability
- #1 Parts Quality
- #1 Manufacturer Response to Dealer Needs
A long track record of meeting dealer expectations
This year isn’t the first time Grasshopper has had a strong showing in the NAEDA dealer survey results. The Kansas-based manufacturer has a long track record of earning favorable dealer ratings over the past 14 years.
In the Outdoor Power Equipment segment specifically, Grasshopper has claimed the #1 spot for Overall Dealer Satisfaction five times, including two of the past three years.
Additionally, Grasshopper has received 52 individual category top honors in 14 years, far more than any other OPE manufacturer. Grasshopper has also amassed the highest 14-year composite rating of any manufacturer, which demonstrates the company’s consistent and well-rounded performance in all key areas of dealer engagement. Grasshopper’s dealer network supports customers across its FrontMount™, MidMount™, and Stand-On mower lineup.
“We realize that Grasshopper dealers are the lifeblood of our company,” Guyer said. “Our dealers aren’t just the people selling and servicing our equipment. Our dealers are out there building relationships with a wide range of Grasshopper users, from professional landscape companies and government agencies to farmers and everyday homeowners. We owe it to our dealers and end customers to set our dealers up for success, and that’s what we focus on every day.”
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Frequently asked questions
The North American Equipment Dealers Association’s dealer-manufacturer relations survey asks equipment dealers to rate manufacturers across 12 categories, including Overall Dealer Satisfaction, Product Quality, Product Availability, Parts Support, and Manufacturer Response to Dealer Needs.
Grasshopper ranked No. 1 among all 63 manufacturers included in the 2026 survey, spanning Outdoor Power Equipment, full-line, shortline, and tractor segments.
Grasshopper ranked No. 1 among Outdoor Power Equipment manufacturers in 2026, earning the highest rating in seven of the 12 categories measured.
Grasshopper has earned the top overall ranking among OPE manufacturers five times over the past 14 survey years: 2015, 2016, 2022, 2024, and 2026.





