Grasshopper wins MAX awards from Wichita American Marketing Association
Jul 01, 2013
WICHITA, Kans. - An acute focus on customer satisfaction as well as a comprehensive public relations campaign about "clean diesel" equipment landed The Grasshopper Company, manufacturer of zero-turn mowing and ground maintenance equipment based in Moundridge, Kans., two MAX Awards from the Wichita American Marketing Association on June 27.
While en route to achieving nearly 100 percent customer satisfaction, Grasshopper received a first place award in Market Research based on its efforts to ensure its customers receive optimal performance from their Grasshopper equipment and servicing dealers after the sale is completed.
In addition, the company's Clean Diesel awareness campaign garnered first place in Public Relations, which seeks to educate the turf care industry on the benefits of Grasshopper "clean diesel" equipment with an online fuel and emissions calculator as well as other educational materials. Those benefits include increased fuel economy, decreased emissions, longer service life and higher long-term value.
It is the second time in as many months that Grasshopper has been recognized for its Clean Diesel campaign. In May, the Turf & Ornamental Communicators Association (TOCA) presented Grasshopper with an overall first-place award for its Fuel & Emissions Calculator for Commercial Mowing Equipment at its annual TOCA awards banquet in Portland, Ore. The calculator is an online application that provides fuel consumption, fuel costs and savings, and overall emissions data for mowing equipment powered by gasoline, propane and diesel. Other elements of the Clean Diesel Education Campaign include an extensive educational website an alternative fuels information booklet, a 2012 Pollution Prevention Award from the Kansas Department of Health and Environment, and a national public relations and social media campaign that has garnered extensive media coverage.
All of the Wichita AMA MAX entries were judged by members of the New Mexico American Marketing Association in Albuquerque, N.M., through a reciprocating agreement with the Wichita AMA. Lynn Deckinger, President-Elect of the Wichita AMA, says, “The New Mexico AMA chapter expressed a great deal of respect for the high caliber of entries that came from the Wichita AMA. They were very impressed with the level of sophistication of marketing campaigns coming from Wichita-area companies.”
Fritz Robinson, who concluded his term as Wichita AMA president at the MAX Awards event, said says, “It’s a tribute to Grasshopper’s focus on the customer and on innovation that they win these awards. The marketing team can be commended for their ability to communicate these company strengths.”
Ruthanne Stucky, Director of Marketing at Grasshopper, agreed, saying, “Grasshopper remains focused on achieving high levels of customer satisfaction through product quality and exceptional service after the sale. One of our chief goals in marketing is to make sure our customers recognize Grasshopper’s superior focus on meeting their needs through innovation and brilliant, common-sense engineering.”
About Grasshopper The Grasshopper Company is a privately held corporation dedicated solely to the design and production of commercial and large-acreage mowing and grounds maintenance equipment. Grasshopper introduced the first zero-turn radius mower with dual swing-out levers in 1969, and other industry firsts include the first diesel-powered zero-turn radius mower in 1983 and the first electric-actuated fold-up mower deck in 2004. Based in Moundridge, Kan., the company distributes its products worldwide and is committed to lean and clean manufacturing practices reducing impact to the environment.